SELHEL

What is SELHEL?

SELHEL is a unified brand launched for marketing and promoting products of Self Help Groups (SHGs) under the Mizoram State Rural Livelihoods Mission (MzSRLM), which functions under the Rural Development & Administration Department, Government of Mizoram.

High Quality Honey

Honey for SELHEL is be sourced from the Khawbung Honey Cluster under Khawbung RD Block, Champhai District, which has emerged as a key hub for community-based beekeeping.

Sesame seed oil

Sesame seeds sourced locally and from nearby villages Oil extracted using machine at CHC

Birds eye chilli

Bird’s Eye Chilli for SELHEL is sourced from Ropuiliani Women Farmer Producer Company Limited (WFPCL), ensuring a reliable supply of premium-quality chilli while supporting women farmers in Mizoram.

Ginger Powder

Ginger Powder for SELHEL is produced from locally grown ginger in Mizoram, carefully processed to ensure premium quality while supporting sustainable rural livelihoods.

Turmeric Powder

Turmeric Powder for SELHEL will be sourced from SHG producer groups in Mizoram, ensuring a consistent supply of high-quality turmeric while supporting community-based enterprises and sustainable rural livelihoods.

Heritage Handwoven Texttiles

Handloom products for SELHEL are sourced from Vantawng Cluster Level Federation (CLF), Serchhip RD Block, which is known for producing authentic, high-quality Mizo handloom products through skilled SHG artisans.

WHY WE MATTER

10 K+

Total Farmer Members

154

Total Villages

Block

Unique Product Developed

Village Organizations

10 L+

Income

Treasures Traceable under SELHEL

SELHEL’s treasures are Mizoram’s traditional handloom, GI-tagged crafts, Bird’s Eye Chilli, Sesame Oil, natural Honey, indigenous knowledge, cultural heritage, and the skills and collective strength of its rural farming and artisan communities.